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Tomooh Program

To stimulate the e-commerce ecosystem in the Sultanate


At ASYAD Express, we believe that to go fast and go further, we must work together. That’s why we want to establish partnerships and alliances with other e-commerce players for the betterment of the ecosystem. ASYAD Express’s growth and success is dependent on its capability to build a vibrant e-commerce industry in Oman in collaboration with The Authority of Small and Medium Enterprises Development as well as active startups and SMEs in the e-commerce space. To this effect, ASYAD Express launched “Tomooh” an e-commerce innovation center within its premises. We want to scale-up the e-commerce business community and grow together.

Tomooh is a platform designed to accelerate and support e-commerce startups and SMEs. Tomooh aims to develop e-commerce in Oman and support the country’s goal of becoming a regional logistics hub.

Tomooh community will include:

    • Partner SMEs active in Last Mile Delivery and E-Commerce in general
    • E-Commerce Affiliates who would like to network and learn more about the e-commerce ecosystem

Selected members of Tomooh are 2 SME’s at the moment and 4 startups have been offered office spaces at the operation center of ASYAD Express as well as support services in technology and logistics.


Registration criteria


  1. Owner of the SME or one of the partners must be dedicated full-time to managing the project.
  2. The team must not exceed three members inclusive of the team lead.
  3. The Team Lead must be Omani.
  4. The idea should be creative and innovative within the eCommerce industry.
  5. The idea should add value to Asyad Express in eCommerce relevant topics.
  6. Willingness to transform the idea into a product while hosted by Tomooh program.

Past Events

investment platforms
Webinar axes:  - Investment products to finance projects. - Ensure investor returns and save capital.
07 September, 2021
10:00 am
Zoom meeting
Startup Ideation
Omantel is launching its first virtual workshop entitled “Startup Ideation” in partnership with Brinc Global Venture Accelerator, which will be held on the 6th September 2021 from 3:30 p.m. to 5:30 p.m. The ideation session, presented by Marwa Aleskafi, Director of Programs at Brinc, is part of the Omantel Ecosystem Building Initiatives designed to serve as a community that supports its stakeholders in sourcing expertise, accessing value-add events, and expanding their networks. The workshop will help aspiring entrepreneurs in problem-solving, leveraging perspectives, case studies, and strengths to storyboard innovative business solutions and refine viable startup concepts.
06 September, 2021
03:30 pm
Market your project right
The most important stage of establishing a business is the preparation and implementation of a marketing plan for the project. Mohammed Al-Shehhi, a specialist in the marketing and content industry, will present a workshop entitled "Market your project right" to guide participants with marketing mechanisms
05 September, 2021
10:00 am
Educational campaign for small makers
01 - 08 September, 2021
10:00 am
Artificial Intelligence Citizenship Conference
25 - 26 August, 2021
12:00 am
Value Added Tax Calculation Mechanism
24 August, 2021
05:00 pm
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