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Tomooh Program

To stimulate the e-commerce ecosystem in the Sultanate


At ASYAD Express, we believe that to go fast and go further, we must work together. That’s why we want to establish partnerships and alliances with other e-commerce players for the betterment of the ecosystem. ASYAD Express’s growth and success is dependent on its capability to build a vibrant e-commerce industry in Oman in collaboration with The Authority of Small and Medium Enterprises Development as well as active startups and SMEs in the e-commerce space. To this effect, ASYAD Express launched “Tomooh” an e-commerce innovation center within its premises. We want to scale-up the e-commerce business community and grow together.

Tomooh is a platform designed to accelerate and support e-commerce startups and SMEs. Tomooh aims to develop e-commerce in Oman and support the country’s goal of becoming a regional logistics hub.

Tomooh community will include:

    • Partner SMEs active in Last Mile Delivery and E-Commerce in general
    • E-Commerce Affiliates who would like to network and learn more about the e-commerce ecosystem

Selected members of Tomooh are 2 SME’s at the moment and 4 startups have been offered office spaces at the operation center of ASYAD Express as well as support services in technology and logistics.


Registration criteria


  1. Owner of the SME or one of the partners must be dedicated full-time to managing the project.
  2. The team must not exceed three members inclusive of the team lead.
  3. The Team Lead must be Omani.
  4. The idea should be creative and innovative within the eCommerce industry.
  5. The idea should add value to Asyad Express in eCommerce relevant topics.
  6. Willingness to transform the idea into a product while hosted by Tomooh program.

Past Events

Workshop introducing OTF's collaboration with Omantel
14 July, 2021
05:00 pm
Zoom meeting
Promotion and Marketing
13 July, 2021
09:00 pm
zoom meeting
Super Apps and Gig Economy
Rizek, one of the fastest-growing Abu Dhabi-based start-ups and the first 'super app' for on-demand home services in the UAE, is now the first app in the world to provide at-home COVID-19 vaccinations. It has also just closed a $10M funding round. Abdallah Abu-Sheikh, founder and chief executive officer of Rizek, joins us for a fireside chat to discuss all this and more!
13 July, 2021
08:00 pm
Preparing product information according to international standards
13 July, 2021
10:00 am
zoom meetingm
What's After the Idea?
Join our upcoming webinar on Tuesday 6th of July, hosted by Saif AL Essai, a serial entrepreneur and the founder of @nafasmena who will cover everything you need to know! Get your questions ready and register now! Session topics: - Problem vs Product - How to validate a problem - The Mom Test - Case Studies
06 July, 2021
07:30 pm
zoom meeting
Turning ideas into action
30 June, 2021
08:00 pm
YouTube Live

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