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Tomooh Program

To stimulate the e-commerce ecosystem in the Sultanate


At ASYAD Express, we believe that to go fast and go further, we must work together. That’s why we want to establish partnerships and alliances with other e-commerce players for the betterment of the ecosystem. ASYAD Express’s growth and success is dependent on its capability to build a vibrant e-commerce industry in Oman in collaboration with The Authority of Small and Medium Enterprises Development as well as active startups and SMEs in the e-commerce space. To this effect, ASYAD Express launched “Tomooh” an e-commerce innovation center within its premises. We want to scale-up the e-commerce business community and grow together.

Tomooh is a platform designed to accelerate and support e-commerce startups and SMEs. Tomooh aims to develop e-commerce in Oman and support the country’s goal of becoming a regional logistics hub.

Tomooh community will include:

    • Partner SMEs active in Last Mile Delivery and E-Commerce in general
    • E-Commerce Affiliates who would like to network and learn more about the e-commerce ecosystem

Selected members of Tomooh are 2 SME’s at the moment and 4 startups have been offered office spaces at the operation center of ASYAD Express as well as support services in technology and logistics.


Registration criteria


  1. Owner of the SME or one of the partners must be dedicated full-time to managing the project.
  2. The team must not exceed three members inclusive of the team lead.
  3. The Team Lead must be Omani.
  4. The idea should be creative and innovative within the eCommerce industry.
  5. The idea should add value to Asyad Express in eCommerce relevant topics.
  6. Willingness to transform the idea into a product while hosted by Tomooh program.

Past Events

Carbon Social Innovation Ideation Program
Carbon's Social Innovation program aims to introduce entrepreneurial skills that will assist social innovators in creating tangible and quantifiable impact to improve the community by supporting the development and transfer of practical solutions. We welcome individuals who are looking forward to developing innovative ideas addressing the circular economy challenges. The program will support your idea by introducing the principles of ideas validation and social business modeling. In addition, participants will be connected to local and international coaches and mentors to assist with ideation. Did you get an innovative idea in the Circular Economy? Then this program is for you!
23 - 03 December, 2021
09:53 am
Hybrid "International coaching virtually, local coaching in-person
Innovate Oman
We are excited to announce that the UK Oman Digital Hub has partnered with Plexal, CyLon, Imperial College Business School, ALJABR, Asyad Group, and Oman’s Ministry of Transport, Communications and Information Technology (MTCIT) to launch "Innovate Oman", a program aimed at solving the technology challenges facing Oman. The program will launch with the Innovate Oman Hack, followed by the Innovate Oman Cyber Accelerator, and will conclude with the Innovate Oman Progress sprint. We are supporting digital innovators through workshops, mentoring, and virtual courses aiming to boost digital skills, support entrepreneurship, and grow the country’s tech ecosystem.
10 November, 2021
04:00 pm
Digital Marketing for Startups
Join our workshop to discover an ocean of digital tools, strategies, and tactics that will support rapidly advancing your startup ideas. The workshop runs from 1:00 pm to 2:30 pm Oman time on November 9th.
09 November, 2021
01:00 pm
Design Thinking Lab
08 - 09 November, 2021
04:00 pm
Q&A MENA Investment Season
Q&A to explain the season criteria, complete the information using the onboarding portal, and answer questions.
22 September, 2021
07:30 pm
zoom meeting
Investment opportunities for the Omani private sector in cooperation with UNICEF
21 September, 2021
05:00 pm
The evening will be broadcast on the Chamber's social media platforms (Twitter-YouTube)

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