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Tomooh Program

To stimulate the e-commerce ecosystem in the Sultanate


At ASYAD Express, we believe that to go fast and go further, we must work together. That’s why we want to establish partnerships and alliances with other e-commerce players for the betterment of the ecosystem. ASYAD Express’s growth and success is dependent on its capability to build a vibrant e-commerce industry in Oman in collaboration with The Authority of Small and Medium Enterprises Development as well as active startups and SMEs in the e-commerce space. To this effect, ASYAD Express launched “Tomooh” an e-commerce innovation center within its premises. We want to scale-up the e-commerce business community and grow together.

Tomooh is a platform designed to accelerate and support e-commerce startups and SMEs. Tomooh aims to develop e-commerce in Oman and support the country’s goal of becoming a regional logistics hub.

Tomooh community will include:

    • Partner SMEs active in Last Mile Delivery and E-Commerce in general
    • E-Commerce Affiliates who would like to network and learn more about the e-commerce ecosystem

Selected members of Tomooh are 2 SME’s at the moment and 4 startups have been offered office spaces at the operation center of ASYAD Express as well as support services in technology and logistics.


Registration criteria


  1. Owner of the SME or one of the partners must be dedicated full-time to managing the project.
  2. The team must not exceed three members inclusive of the team lead.
  3. The Team Lead must be Omani.
  4. The idea should be creative and innovative within the eCommerce industry.
  5. The idea should add value to Asyad Express in eCommerce relevant topics.
  6. Willingness to transform the idea into a product while hosted by Tomooh program.

Past Events

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OTF / D3 Digital Demo Day
16 June, 2021
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08 June, 2021
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