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Tomooh Program

To stimulate the e-commerce ecosystem in the Sultanate


At ASYAD Express, we believe that to go fast and go further, we must work together. That’s why we want to establish partnerships and alliances with other e-commerce players for the betterment of the ecosystem. ASYAD Express’s growth and success is dependent on its capability to build a vibrant e-commerce industry in Oman in collaboration with The Authority of Small and Medium Enterprises Development as well as active startups and SMEs in the e-commerce space. To this effect, ASYAD Express launched “Tomooh” an e-commerce innovation center within its premises. We want to scale-up the e-commerce business community and grow together.

Tomooh is a platform designed to accelerate and support e-commerce startups and SMEs. Tomooh aims to develop e-commerce in Oman and support the country’s goal of becoming a regional logistics hub.

Tomooh community will include:

    • Partner SMEs active in Last Mile Delivery and E-Commerce in general
    • E-Commerce Affiliates who would like to network and learn more about the e-commerce ecosystem

Selected members of Tomooh are 2 SME’s at the moment and 4 startups have been offered office spaces at the operation center of ASYAD Express as well as support services in technology and logistics.


Registration criteria


  1. Owner of the SME or one of the partners must be dedicated full-time to managing the project.
  2. The team must not exceed three members inclusive of the team lead.
  3. The Team Lead must be Omani.
  4. The idea should be creative and innovative within the eCommerce industry.
  5. The idea should add value to Asyad Express in eCommerce relevant topics.
  6. Willingness to transform the idea into a product while hosted by Tomooh program.

Past Events

What to Do with an Idea
Join serial entrepreneur and co-founder of Netflix, Marc Randolph, for an engaging discussion on how you can start building innovative and socially conscious businesses. The talk will explore what it takes to become a successful entrepreneur while caring for the planet and our communities.
23 August, 2021
06:00 pm
E-Payment Services in the Sultanate
Within the evenings of the Oman Chamber of Commerce and Industry will be held on Monday, August 23, 2021 AD, an evening entitled: "E-Payment Services in the Sultanate"
23 August, 2021
05:00 pm
Oman Chamber of Commerce and Industry Socials
How to successfully pitch your business idea to investors
18 August, 2021
05:00 pm
Zoom meeting
Lean canvas and traction roadmap for your startup
A workshop on how to test whether your idea passes a sanity check.
18 August, 2021
04:36 pm
Zoom meeting
21st Century Craftsman
The Sultanate will participate in the Expo 2020 for a period of six months, next October of this year. In preparation for the Sultanate’s participation in this upcoming event and the promotion and marketing of Omani products, the project to develop Omani products for the world (The Road to Expo 2020 Dubai) was announced for small manufacturers, producers, and others with the support and care of the public and private sectors, which was supported by an educational campaign entitled (Educational Campaign for Small Makers). The campaign mainly aims to find effective innovative solutions that address the most prominent challenges faced by small makers and producers in the Sultanate. The campaign is represented in implementing a series of rehabilitation and educational programs, whether through visual contact or attendance, field visits, and other innovative knowledge tools.
17 August, 2021
10:00 am
Zoom meeting
16 August, 2021
10:00 am

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